East village launched as the new, legacy identity for the Athletes’ Village

London’s new neighbourhood that breaks the mould for UK residential developments and directly responds to the capital’s critical need for new housing.

The first leading legacy neighbourhood for London, situated on the doorstep of Queen Elizabeth Olympic Park, has today revealed its new identity – East Village, London E20 – and will be ready for residents to move into in 2013.

Announced by QDD (a joint venture between Qatari Diar Real Estate Development Company and Delancey) and Triathlon Homes (a joint venture between First Base, East Thames Group and Southern Housing Group), at a time when the poor provision of high quality housing in London is the subject of great concern, this exciting new neighbourhood will initially deliver 2,818 new homes. In addition to 1,439 private homes mainly available to rent, there will be 1,379 affordable homes offering the choice of buying or renting to people with a range of income levels.

This modern neighbourhood breaks the mould for UK residential developments dominated by a short term developer/trader model and disparate, often absent private landlords, and responds to the capital’s housing crisis and the needs of Londoners for high quality, long term homes.

Combining inspiring design by a number of the world’s leading architects, East Village will provide more accessibility, space, stability, security and world-class facilities than any other London residential development.

QDD and Triathlon’s investment and long-term plans for East Village highlight a renewed and long-term confidence by the private sector in London’s residential property market and guarantee residents the benefit of a responsible, consistent landlord. This long term approach will ensure the highest standards of service and internal and external spaces, for all East Village residents for many years to come.

Home to over 6,000 Londoners in a space equivalent to St James’s Park and unlike any other residential development in London, East Village will combine the vibrancy of city living with un-rivalled outdoor space and world-class facilities.

Residents moving into this new neighbourhood will enjoy living in one of the capital’s best-connected areas. Canary Wharf can be reached in 12 minutes, the West End in 20 minutes and St Pancras International in just 6 minutes – residents can whiz to Paris and beyond. For the frequent international traveller, all London airports can be reached within the hour.

Modern and sustainable living is at the heart of this new neighbourhood. All East Village homes are designed to Code for Sustainable Homes Level 4 and new standards have been set for reducing environmental impact and carbon emissions. All energy is produced locally through Combined Cooling Heat and Power (CCHP) Plants which reduces carbon emissions by 68% compared to similar residential developments.

Speaking on behalf of QDD, Stuart Corbyn said: “East Village will be a place for everybody to enjoy the best of city living; new homes will be joined by first class education, outstanding sports and leisure facilities, local shops, cafes and restaurants, and unrivalled connections to the rest of the capital. This will be one of the most exciting places to live in London. East Village provides much needed homes, investment and jobs in East London, and reconfirms Qatari Diar and Delancey’s commitment to the local community, quality, partnership and sustainability.”

Elliot Lipton, Director of Triathlon Homes said: “Our vision is to deliver a neighbourhood that provides the very best quality homes and services to its residents and one which fosters a welcoming, inclusive, safe and vibrant community. The East Village is at the heart of the wider transformation of east London.”

Ralph Luck, Director of Property at the Olympic Delivery Authority, which is developing the Village, said: “The East Village will become a significant new community within London, surrounded by world-class sports venues, enviable shopping facilities and excellent transport links. A key part of the Games Bid was to create a lasting residential legacy and the ODA is delivering on that commitment as part of the sale of the Village to QDD and Triathlon, with the naming of the neighbourhood as the first major step in bringing identity to this thriving new destination and establishing it as the place of choice to live in London.”

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